30 DIARIO DEL PUERTO LUNES 8 ABRIL 2024 industria. Las navieras se valen deesos adelantospara lograruna navegación más eficiente y buscarnuevos combustibles conuna menor o incluso nula incidencia en el entorno. Pero, sobre todo, donde se está notando esa presencia de las nuevas tecnologías es en el día a día del crucerista. Aplicaciones instaladas en dispositivos móviles para crear una experienciamás personalizada, dispositivos que permiten desde pagar una consumición a localizar a un familiar o amigo a bordo, innovadores sistemas de conectividad satelital para ofrecer rápidos accesos a Internet, pantallas para controlar las condiciones del camarote o incluso dispositivos de realidad virtual e inteligencia artificial que resuelven cualquier duda del pasajero son ya habituales en los cruceros más modernos de las navieras. El futuro de la industria pasa, por tanto, por continuar avanzando en materia de sostenibilidad, entendida en su dimensión social, económica y medioambiental. Pero donde el sector debe dar el do de pecho es, según Alfredo Serrano, en “comunicar más y mejor y explicar de una forma clara cómo protege el aire que respiramos, el agua por la que navegamos y los destinos que visitamos y por supuesto, el valor que aporta a las comunidades”. a dozen ships is planned,” says Serrano. A similar analysis is carried out by Fernando Pacheco, general director ofMSCCruises Spain, who acknowledges working with “very optimistic perspectives for the industry in 2024, as we hope to continue seeing sustained growth in the demand for cruises.” In thi s sense , Pacheco gives his evolution in Spain as an example: “Having broken a record number of passenger volumes in 2023 fills us with excitement and motivates us to continue offering exceptional experiences to our passengers.” Challenges However, there are several questions that the industry will have to answer. One of the most worrying is the situation of instability in the Red Sea area, which has forced some shipping companies to change their routes in the region and even suspend a whole series of itineraries, something that has a notable impact on their income statements of the cruising companies and, above all, in the image and confidence of the passenger when opting for a cruise in their free time. Although it seems that, for the moment, this conflict is affecting other industries such as freight transportation more, the sources consulted by Diario del Puerto acknowledge that companies and associations are constantly monitoring the situation and expect a prompt resolution. New technologies On the other hand, it seems that new technologies have already made a notable impact on the industry. Shipping companies use these advances to achieve more efficient navigation and search for new fuels with less or even no impact on the environment. But, above all, where the presence of new technologies is being noticed is in the daily life of the cruise passenger. Appl icat ions instal led on mobile devices to create a more personalizedexperience, devices that allowyou topay for a drink or locate a family member or friend on board, innovative satellite connectivity systems to offer fast Internet access, screens tocontrol theconditions of the cabin or even Virtual realityandartificial intelligence dev i ces that reso lve any passenger doubts are already common on the most modern cruises of shipping companies. The future of the industry therefore involves continuing to advanceintermsofsustainability, understoodinitssocial, economic and environmental dimension. But where the industry should emphasize, according to Alfredo Serrano, is in “communicating more and better and explaining in a clear way how it protects the air we breathe, the water we navigate and the destinations we visit and of course, the value it brings to communities.” EL DATO / THE DATA 35 MILLONES DE CRUCERISTAS. Las previsiones de CLIA apuntan a que 2024 se cerrará con una cifra récord de cruceristas, que llegará a los 35 millones. MILLIONS OF CRUISE PASSENGERS. CLIA forecasts indicate that 2024 will close with a record number of cruise passengers, which will reach 35 million. Las navieras mantienen su compromiso para seguir reduciendo el impacto de su actividad en el entorno. / Shipping companies maintain their commitment to continue reducing the impact of their activity on the environment.
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