16 DIARIO DEL PUERTO MIÉRCOLES 4 FEBRERO 2026 ticas coinciden en que el verdadero producto del transitario especializado es la confianza. En unentornode incertidumbrecreciente, ofrecer previsibilidad se convierte en un valor diferencial quevamuchomásalládel precio. La directora del Departamento de Reefer de Grupo Raminatrans, Antonia Giménez, destaca la importanciade la relación directa con el cliente. “Una denuestras señasde identidades lacomunicacióndirectaypermanente con el cliente para aportar soluciones rápidas”, destacando que la información a tiempo es una formadeproteger el valor de lamercancía, detalla la directiva. Entretanto, CarmenAmador both in transport and storage, reducing inefficiencies, losses, and unnecessarymovements. “Weare working on optimizing processes andresources to reduce losses and gain operational agility,” she explains. Forherpart,CarmenAmador emphasizes the role of the freight forwarder as a stabilizer of the logistics system. Managing fleet availability, reorderingpriorities, andprotectingcommercial commitments has become a central function in an environment whereanydisruptionhasadirect impact on the supply chain. The cold chain is the frontier If there is one element that defines fruit and vegetable logistics, it is the cold chain. It is not a technical requirement, but an economic frontier. Keeping it intact is what allows the value of the product to be preserved and the expectations of the end customer to be met. Amador f rom Mar t i co Group expresses this clearly, pointing out that “fruit and vegetable exports require constant operational excellence, as any deviation has a direct impact on the value of the product,” and she also identifies three main areas of tension: “Cold chain control, regulatory complexity, and pressure on transit times.” Giménez fully agreeswiththis assessment and focuses on operational infrastructure. For this reason, Grupo Raminatrans has developed its own temperature-controlled facilities, with a 3,000-square-meterwarehouse, dockswith inflatable shelters, and connection points for refrigerated containers, with the aim of reducing the risk of cold chain breaks in particularly sensitive operations suchas cross-docking, inspections, or cargoconsolidation. Security, predictability, trust Beyond technical compliance, both logistics managers agree that the real product of a specialized freight forwarder is trust. In an environment of increasing uncertainty, offering predictability becomes a differential value that goes far beyond price. T h e d i r e c t o r o f t h e Reefer Department at Grupo Raminatrans, AntoniaGiménez, highlights the importance of the direct relationshipwith the customer. “One of our hallmarks is direct and constant communicationwith the customer to provide quick solutions,” she says, emphasizing that timely information is a way to protect the value of the goods. Me a nwh i l e , C a r m e n Amador reinforces this idea from a more strategic perspective, specifying that Martico Group’s objective “is to offer security, predictability, and trust even in an increasingly volatile global environment.” This convergence explains why more and more exporters are integrating freight forwarders into their commercial planning and not just into logistics execution. Documentation and customs In addition to operational complexity, there are growing documentation requirements. Certifications, phytosanitary controls, and customs requirements make administrative management a critical issue, especially for perishable products. In this case, Giménez emphasizes anticipation and coordinationwith control agencies. “Delays at the border can directly compromise the quality and value of perishable products,” he warns. Amador fully agrees on this point and stresses the need for specialized teams. “The complexity of documentation and customs requires working in advance to avoid blockages at the border,” he says. In both cases, customsmanagement is no longer amere formality but has EN DESTACADO / FEATURED “En carga refrigerada la trazabilidad y la sostenibilidad ya no son un valor añadido sino un requisito imprescindible” “Inrefrigeratedcargo, traceabilityandsustainabilityareno longer an added value but an essential requirement” Antonia Giménez DIRECTORA DEL DEPARTAMENTO DE REEFER DE GRUPO RAMINATRANS DIRECTOR OF THE REEFER DEPARTMENT AT GRUPO RAMINATRANS Multimodalidad: entre la estrategia y la realidad El transporte multimodal aparece como una de las grandes palancas de futuro para la logística europea. Integrar carretera, ferrocarril,marítimo e incluso aéreo permitiría optimizar costes y reducir emisiones, pero en hortofrutícola la fiabilidad sigue siendo el principal freno. Antonia Giménez, directora del Departamento de Reefer de Grupo Raminatrans, consideraqueelmultimodal es especialmente interesante cuando existen volúmenes estables y una planificación adecuada, pero advierte de barreras claras como la fiabilidad de los tiempos, la disponibilidad de infraestructuras de frío en terminales intermedias y la falta de integración real de sistemas y documentación. Carmen Amador, Managing DirectordeMarticoGroup, coincide en que “el transporte multimodal es un pilar estratégico para el futuro de la logística en Europa”, aunque reconoce que su desarrollo pasa necesariamente por mejorar la coordinación entre operadores y adecuar infraestructuras. Multimodality: between strategy and reality Multimodal transportappearstobe oneof themajor levers for the futureofEuropeanlogistics. Integrating road, rail, sea, and even air transport would optimize costs and reduceemissions, but inthe fruit and vegetablesector, reliabilityremains themainobstacle. Antonia Giménez, director of the Reefer Department at Grupo Raminatrans, believes that multimodal transport is particularly interesting when there are stable volumes and adequate planning, but shewarnsofclearbarrierssuch asreliabilityintime, theavailability of coldstorage infrastructureat intermediate terminals, and the lack of real integration of systems and documentation. Carmen Amador, Managing Director of Martico Group, agrees that “multimodal transport is a strategic pillar for the future of logistics in Europe,” although she acknowledges that its development necessarily involves improving coordinationbetweenoperators and adapting infrastructure. La implantación real de la multimodalidad en el negocio hortofrutícola sigue siendo limitada. / The actual implementation of multimodality in the fruit and vegetable business remains limited. Para el sector hortofrutícola español Fruit Logistica representa una plataforma comercial y un espacio estratégico para analizar tendencias y anticipar desafíos. / For the Spanish fruit and vegetable industry, Fruit Logistica represents a commercial platform and a strategic space for analyzing trends and anticipating challenges.
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