14 DIARIO DEL PUERTO MIÉRCOLES 4 FEBRERO 2026 De sde Rami nat rans , Giménez explica que la trazabilidad se concibe de forma extremo a extremo, integrando el seguimientode lamercancíadesde origenhastadestino, conespecial atención a la cadena de custodia y la gestióndocumental aduanera. Esta especialización permite rapidez en la toma de decisiones y una comunicación constante con el cliente, un factor crítico cuando se trabaja conmercancía perecedera. Desde Mar t i co Group , Amador completa esta visión poniendo el foco en la calidad y fiabilidad del dato. “Garantizar visibilidad completa de la cadena logística y ofrecer datos fiables, auditables y alineados con los criterios ESG que exige el mercado europeo es hoy una exigencia básica”, asegura. El datodeja así de ser un subproducto de la operación para convertirse en un activo estratégico que refuerza la confianza del cliente y la estabilidad de la cadena. La carretera no es suficiente El transportepor carretera continúa siendo la columna vertebral de la exportación hortofrutícola compliance. In this context, the specialized freight forwarder has ceased to be a secondary player and has become a structural part of the export model. The views of Carmen Amador, Managing Director of Martico Group, and Antonia Giménez , Di rector of the Reefer Department at Grupo Raminatrans, fromdifferentbut complementary perspectives, converge on a common diagnosis: without specialized logistics, Spanish fruit andvegetable leadership is not sustainable. Traceability, abasic requirement From the perspective of refrigerated cargo, Antonia Giménez considers traceability to be a basic condition for access to the Europeanmarket. “In refrigeratedcargo, traceabilityandsustainability are no longer an added value but an essential requirement,” she says, emphasizing that this requirement affects the entire logistics chain, from origin to final delivery, without exception. CarmenAmador takes avery similar view, stressing that this change forces a rethink of the freight forwarder’s operating model. “AtMarticoGroup, we are approachingtraceabilityandsustainability as structural requirements of the business, not as ancillaryelements,”shesays,making itclearthatitisnolongeramatter of checking offa checklist, but of integrating these factors into the architectureof theservice. Both executives agree that the tightening of requirements by large European buyers has made traceability and sustainability structural pillars of fruit and vegetable logistics. Data, a common language Traceability today cannot be understood without advanced datamanagement. Information control is no longer just an internal tool, but a form of communication with the customer and, increasingly, a contractual guarantee. Giménez fromRaminatrans explains that traceability is conceived as an end-to-end process, integratingthetrackingofgoods fromorigin to destination, with special attention to the chain of custody and customs document management. This specialization allows for rapid decision-making and constant communication with the customer, a critical factor when workingwith perishable goods. Fr om Ma r t i co Gr oup , Amador completes this vision by focusing on data quality and reliability. “Ensuring complete visibility of the logistics chain and providing reliable, auditable data that is aligned with the ESG criteria required by the Europeanmarket is now a basic requirement,” she says. La Administración como agente facilitador Las visiones de Carmen Amador, Managing Director de Martico Group, y Antonia Giménez, directora del Departamento de Reefer de Grupo Raminatrans, coinciden en señalar a la Administración como unactorclaveparano lastrar lacompetitividad hortofrutícola. Amador poneel acentoenel papel facilitador del sector público y reclama anticipación y digitalización al atribuir a la Administración “la oportunidad de actuar como agente facilitador impulsando la digitalización aduaneray la inversiónen infraestructuras logísticas”. Porsuparte,Giménez incideenlarealidadoperativadiaria yenloscuellosdebotella. “Los retrasos en frontera -dice- pueden comprometer directamente la calidad y el valor del producto perecedero”. Ambas subrayan la necesidad de una mayor coordinación, recursos y colaboraciónpúblico-privada. The Administration as a facilitating agent The views of Carmen Amador, Managing Director of Martico Group, and Antonia Giménez, Director of the Reefer Department at Grupo Raminatrans, coincide in pointing to the Administration as a key player in ensuring that the competitiveness of the fruit and vegetable sector is not hampered. Amadoremphasizesthefacilitating role of the public sector and calls for anticipation and digitization, attributing to the Administration “the opportunity to act as a facilitating agent by promoting customs digitization and investment in logistics infrastructure.” For her part, Giménez highlights the daily operational realityandbottlenecks. “Delaysat theborder,” shesays, “can directly compromise the quality and value of perishable products.” Both stress the need for greater coordination, resources, andpublic-private collaboration. La Administración tiene un papel clave en el buen funcionamiento de los Puestos de Control Fronterizos. / The administration plays a key role in the smooth running of border control posts. EN DESTACADO / FEATURED “Nuestro objetivo es ofrecer seguridad previsibilidad y confianza incluso en un entorno global volátil” “Our goal is to offer security, predictability, and trust even in a volatile global environment” Carmen Amador MANAGING DIRECTOR DE MARTICO GROUP MANAGING DIRECTOR DE MARTICO GROUP El transporte por carretera continúa siendo la columna vertebral de la exportación hortofrutícola española. / Road transport continues to be the backbone of Spanish fruit and vegetable exports. Fruit and vegetable logistics is no longer limited to transport, but also manages risks, information, and regulatory compliance Documentary and customs anticipation is becoming a silent competitive advantage for the sector
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