DIARIO DEL PUERTO COLD CHAIN LOGISTICS - FRUIT LOGISTICA 2022 38 LOLI DOLZ Changes in consumer habits are here to stay. The upsurge in healthy eating, and in organic and local produce, as well as the consolidation of e-commerce as an increasingly common method of purchase, have brought with them the advent of innovative distribution channels with new goals. Immediacy, micro-logistics and customer service are becoming more and more important in the day-today running of companies seeking to satisfy the end customer. In the case of e-commerce logistics, it is worth highlighting that the E-COMMERCE ANDHEALTHY EATING CONTINUE TORULE THE ROOST The retail firm Carrefour’s strategy is firmly behind the organic universe. Immediacy, micro-logistics and customer service are becoming more and more important in the day-to-day running of companies
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